Clients

I have worked with many brands in the past 15 years. Some are household names. Some local legends.

They all had their sights set on growth but needed different solutions to take them to the next level.

You can take a look at some case studies of the work I've done below. Everyone is different though. Please get in touch for a free chat about how I can help you connect with your customers and level up your marketing.

Kindling

Objective: set and execute full brand and marketing strategy

Results: There was a 29% increase in Instagram followers, an over 50% increase in website traffic and a 40% increase in covers within the first four months.

Kindling was relaunched in the spring of 2024 with a new Simply Steak concept. The restaurant focuses on great value steak cooked over live fire.

The team got in touch to set the brand and marketing strategy for the restaurant, build buzz around the launch and, of course, increase bookings.

Following a brand workshop with the Kindling management team, I set the marketing strategy for the first year; I focused on rewriting SEO-optimised copy across the website and third-party platforms, building engagement on social media, and increasing brand awareness through PR and influencers.

Within the first four months, we've seen over 50% increase in website traffic and an almost 30% increase in Instagram followers. And most importantly a 40% increase in the number of covers.

LIMIN SOUTHBANK

Objective: improve website SEO and social media engagement, build community and drive bookings and private hire enquiries.

Results: 70% increase in web traffic following better Google ranking, 21% increase in Instagram followers, and 1860% increase in website traffic from email campaigns.

LIMIN SOUTHBANK is an independent Caribbean restaurant on London's Southbank. The owners approached me to set and execute a 360-degree marketing strategy to drive more bookings to the restaurant and enquiries for the event space.

Following an audit, I built a strategic marketing plan. This involved improving the website, setting up regular email marketing, and creating a social media strategy, including ads and PR.

With the summer season quickly approaching, I focused on driving event enquiries through an improved brochure, website SEO for relevant keywords and partner comms, getting LIMIN on the first page of search results with important keywords like ‘Restaurant Southbank’ and ‘Venue hire Southbank’. Huge increases in social media engagement followed as a result of more strategic content planning, engaging with the community and building relationships with influencers.

Curry Leaf Cafe

Objective: raise awareness of the new menu, drive website traffic and covers

Results: 33% in website traffic within the first month & 10% increase in covers vs. the previous quarter.

Curry Leaf Cafe is an award-winning, independent Brighton restaurant serving a sharing-style menu of South Indian street food, curries & tandoor-grilled meats and a range of local craft beers. Curry Leaf was looking to supercharge its marketing ahead of a new menu launch, increase its profile locally to bring in new customers and bring back old fans who may not have visited recently.

To build awareness and drive traffic to the website, I focused on improving the website SEO, building engagement on social media and working with influencers in the foodie niche. To drive bookings, get people in the door and encourage returns, I created a promotional plan, including social media ads and an email marketing strategy.

Within the first month, the website traffic saw an increase of 33%. Quarterly covers were also up 10% in the time of general decline

Mooncup

Objective: drive D2C sales in a cost-effective way

Results: once established, 15% of sales came from email (vs 0%)

Mooncup is the manufacturer of the first silicone menstrual cup in the world. The Mooncup is reusable and lasts for years, so initially they were hesitant to start email marketing.

The fact is though that email marketing is still one of the most effective forms of digital marketing. Almost everyone uses email. You (not Zuckerberg or Elon Musk) own your audience. For Mooncup it’s also an amazing tool to build relationships with loyal customers and encourage word of mouth. But, of course, you HAVE TO respect their inboxes.

With this in mind, I built a strategic and goal-driven email marketing plan with regular emails. This included automated flows and clear calls to action.

This led to huge growth in sales originating from email and once established, 15% of all online sales originated from email. For a single purchase product, that's no mean feat.

British Airways i360

Objective: increase the awareness of the observation tower

Results: 37 million views on YouTube and counting

British Airways i360 is a 162 metres tall moving observation tower on the seafront of Brighton. From the top of the tower, visitors experience 360-degree views across Brighton, the South Downs and the English Channel.

To build awareness in the UK and globally in an experimental and cost-effective way, I teamed up with an international livestream media company Cercle to arrange an exclusive gig in the i360 pod. Together we invited along the legendary Brighton artist and DJ Fatboy Slim.

The event sold out in less than a minute and the livestream quickly went viral. It racked up over 37 million views on YouTube and doubled the website traffic for the month.

Lena is an excellent all-round marketeer who works hard to get the job done. Her innate interest in all things current, from ways of working to new technologies and approaches, is indispensable in an ever-evolving discipline like marketing.

Eileen Greene Commercial Director - Mooncup